Vice President, General Marketing - 1703369
Company: Fidelity Investments
Location: Smithfield, RI
Posted on: April 7, 2017
Job Description:
Duties: Leads a team responsible for building and managing
best-in-class, business-critical marketing programs aimed at deepening consumer
engagement with investors by leveraging data to plan and execute personal,
relevant, and timely communications via direct mail and email. Primary Responsibilities: • Drives and leads direct marketing capability, and employs
direct marketing best practices and skills to develop an ROI-based
model to decision and optimize campaigns • Guides the development of direct marketing campaigns
including creative direction, learning agenda, test design, targeting,
deployment and optimization. • Owns and maintains responsibility for the Personalization
engine and its operationalization across marketing and advertising
channels (Fid.com, email, direct mail, social, mobile and paid). • Manages intake model and prioritization of direct marketing
efforts aligned to the customer segment strategy • Triggers action on a behavior-based marketing program using
CRM tools and leveraging Fidelity’s entire marketing toolkit. • Serves as the go-to in house expert for Direct Marketing
within PI and Fidelity, and acts as a trusted partner to marketing
leadership throughout Segment, Campaign Management, CKSI, Account, Creative
and Production teams. • Partners with measurement and reporting team on learning
agendas, overall test design, A/B and multi-variant testing, disciplined
measurement and an iterative test and learn model. Requirements: Bachelor’s degree (or foreign education
equivalent) in Marketing, Management Science, Computer Information Systems,
Business Analytics, Business Administration, or a closely related field
and five (5) years of experience in the job offered or five (5) years of
experience performing digital analytics for Fortune 500 firms including
Financial Services. Or, alternatively, Master’s degree (or foreign
education equivalent) in Marketing, Management Science, Computer
Information Systems, Business Analytics, Business Administration, or a closely
related field and three (3) years of experience in the job offered or three (3)
years of experience performing digital analytics for Fortune 500 firms
including Financial Services. Candidate must also possess: Demonstrated
Expertise (“DE”) in strategic consulting, including performing marketing
ROI analytics, market insight/analysis, marketing effectiveness and
efficiency analytics, and segmentation analytics for financial
institutions; DE informing marketing optimization using customer competitive
media and macroeconomic data, and coordinating a matrixed
analytic/statistical resources/team using SAS, SQL, R, Hadoop, and Adobe Analytics
Suite to analyze and produce business insights that inform executive
leadership’s decision making process; DE deploying quantitative analytics
(for small and big data) and qualitative techniques to identify and analyze
consumer purchases, decision journey, and marketing responsiveness --
using both captive and third party data -- to identify consumer trends and
inform the development of customer acquisition and retention strategies;
and DE creating and delivering operational improvement and strategic
planning and business case models to influence senior management and
stakeholders in strategic decision-making. To apply, visit http://jobs.fidelity.com and search for Job
Number 1703369.
Keywords: Fidelity Investments, Providence , Vice President, General Marketing - 1703369 , Finance , Smithfield, RI, Rhode Island