Senior Brand Manager - Remote
Company: UNFI
Location: Providence
Posted on: May 4, 2024
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Job Description:
Job Overview:The Senior Manager Brand is responsible for driving
profitable brand growth in support of the UNFI Brands+ business in
the US and abroad. The Senior Manager will plan, direct, and
implement the US marketing strategy of the essential brand(s).
Responsible for working cross-functionally with Sales, Sales
Operations, Merchandising, Product Development, Product Business
Management, andFinance to meet goals and attain metrics. Innovation
is critical and the Senior Brand Manager must understand how to
move with speed in developing new products and renovating old
ones.Job Responsibilities:Strategic Planning (20%)Understand the
strategic vision of the company and marketing team to align the
brand portfolio to those visions.Develop strategic brand plans for
priority brands that utilize consumer insights and cross-functional
input from key stakeholders on the Brands+ team and UNFI.Develop
long-term, broad stroke 3+ year initiatives that expand the brand
presence, increase, and diversify revenue streams, and improve
margins/ profitability.Responsible for exclusive private label and
national dynamics within the portfolio to create a winning strategy
and reason for each.Innovation (25%)Guides the development of new
products from concept to launch. Utilize category and consumer
insights to identify growth opportunities to drive new product
development.Establishes and executes multi-year innovation pipeline
from concept to commercialization.Develop new products and manage
category white space based on trends and consumer insights
including leading concept presentations.Manage product and category
lifecycle process including brand portfolio activity, brand
investments, and/or sunset plans.Recommend and partner with cross
functional groups on SKU rationalization, sales, contribution to
category, and profitability.Business Leadership (25%)Leads,
updates, and optimizes integrated product, price, promotion, and
packaging strategies to drive salesgrowth and EBITDA
expansion.Provide insight on promotion timing, pricing, and tactics
to improve sales and profitability for the brand. Identify what is
working at a retailer and what is not and provide recommendations
on how to improve performance.Able to do assortment analysis to
recommend the optimal assortment a retailer should carry.Oversees
market research and analysis including buying trends, competitor
analysis, and consumer insights. Generates deep category, customer,
consumer, and competitor insights from multiple sources including
primary research, secondary data sources and customer
interactions.Monitors and analyzes market and competitor
performance/activities.Prepares for and attends monthly financial
and S&OP Meetings, explaining the business drivers.Develop
compelling selling stories for key customers to help secure new
product listings and support key initiatives.Develop insights based
on ad hoc analyses utilizing Nielsen s syndicated data. These will
include, but are not limited to, the following:o Brand and category
sales trendso Category and pricing segmentationsBrand
innovation/renovation; New product sales measurementTeam Leadership
& Communication (20%)Serve as the Brand Steward and ensure all
products, communications, promotions, and initiatives align with
the brand.Peer-leadership of a cross-functional team to create
alignment and smooth release of products and projects including
strategic initiatives, pricing, and sales initiatives.Be a
professional, excellent communicator, exceptional listener, and
provide consistent follow-up and updates.Publisher and creator of
period brand performance reports and owner of brands for quarterly
business reviewsHires, trains, and develops a Marketing
Specialist.Project Management (10%)Responsible for project
management duties related to product launches, product improvement,
and product rationalization initiatives and ensuring targeted
milestones are met on time.Create brand plan calendar and timelines
to ensure on-time deliverables by planning and being a strong
contributor.Performs other relevant job duties as required.Job
Requirements:Education/ Certifications/or Equivalent combination of
education training and experience:Bachelor s degree in marketing or
business preferred or equivalent related experience and
training.MBA preferred.Experience:5-10 years of relevant work
experience, preferably at a consumer-packaged goods company in
brand management,Proven experience turning ideas into reality,
starting with strategy to executing tactics.Action-oriented with
exceptional project management and organizational skills; able to
manage multiple, often acceleratedprojects at once.Proven ability
to analyze and interpret data and provide data-driven
recommendations in line with business objectives.Use of syndicated
(Nielsen, IRI, SPINS) consumption and HH panel data and consumer
research.Strong knowledge of promotion techniques, pricing
policies, and distribution channels.Thorough understanding of
utilizing insights and trends to create strategy, tactics, and
goals.Curious mindset and passion for growing the brand and
business.P&L and ROI basics.Sales analytics.Knowledge/ Skills/
Abilities:Excellent oral, and written communication and excellent
interpersonal skillsStrong sense of urgency and project management
skills.Team player and working leader.Highly motivated /
self-starter.Strong quantitative analysis skills.Ability to
prioritize a multitude of tasks.Ability to work in a fast-paced
environment and manage various projects at the same time.Meticulous
attention to detail.Strong proficiency with Excel &
PowerPoint.Flexible and adaptable to learning and understanding new
technologies.Some travel may be required.All qualified applicants
will receive consideration for employment without regard to race,
color, age, religion, sex, sexual orientation, gender identity or
expression, national origin, disability, or protected veteran
status. UNFI is an Equal Opportunity employer committed to creating
an inclusive and respectful environment for all. -
M/F/Veteran/Disability. VEVRAA Federal Contractor.
Keywords: UNFI, Providence , Senior Brand Manager - Remote, Executive , Providence, Rhode Island
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