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Remote Marketo Marketing Operations Lead

Company: Global Atlantic Financial Group
Location: Providence
Posted on: January 16, 2020

Job Description:

COMPANY OVERVIEW

Global Atlantic is one of the fastest growing companies in the Life and Annuity industry. We are focused on the U.S. retirement and life insurance markets with a broad range of annuities and life insurance options, as well as reinsurance solutions. Our success is based on competitive and innovative product designs, leading investment management and integrated risk management, along with highly experienced leadership.

Global Atlantic is looking for a diverse team of talented people who support our culture of collaboration and innovation. Our unique entrepreneurial culture encourages all employees to assume significant levels of responsibility. We are dedicated to the career development of our people because we know they are critical to our long-term success. Join our team and come grow with us.

Position Overview

The Senior Analyst - Marketing Automation is responsible for the oversight and successful delivery of day-to-day campaign operations activities, including architecture of automation campaigns, segmentation, deployment and reporting. This role works closely with line of business marketing partners to drive and deliver all technical and operational aspects of campaign execution within Global Atlantic's marketing automation platform, Marketo, and associated ecosystem.

Key Responsibilities


  • Drive the ongoing day-to-day operation, configuration, administration and optimization of Global Atlantic's marketing automation processes and platform, Marketo.
  • Oversee the integration of Marketo, Salesforce and other various components of the marketing automation stack. Desire to test and implement new technologies to expand capabilities and make processes more efficient
  • Architect new nurture campaigns and personalized multi-touch programs, including development of workflows and rules
  • Troubleshoot complexities that arise from marketing automation activities
  • Create campaign email and landing page assets in Marketo, including basic updating of HTML and CSS code as necessary to ensure proper rendering in all major email clients and browsers, as well as on all device types
  • Create campaign recipient list segmentation rules to enable targeted audience strategies. Liaise with Salesforce resources on data sourcing, enhancement and hygiene needs as necessary
  • Leverage A/B & multi-variate testing methodologies to improve program performance
  • Schedule and deploy campaigns
  • Manage platform technical aspects of key lead nurture capabilities, including the funnel framework, scoring models, subscription preferences, etc.
  • Create and maintain metric reporting on program and asset performance, analyze performance and trends and generate insights
  • Drive best practice adoption and techniques , e.g., optimization of campaign templates, naming conventions and processes that increase business efficiency for the marketing function
  • As necessary, manage relationships with external resources and vendors supplying managed services execution capacity

    Qualifications


    • Bachelor's degree in business, marketing or related field preferred
    • Minimum of 5 to 7 years of marketing experience. Financial services industry experience a plus
    • Prior experience with marketing automation, building and implementing B2B nurtures and campaigns specifically within the Marketo marketing automation platform. Marketo certification a plus
    • Understanding of integrations between various marketing systems
    • Strong understanding of demand generation strategies, campaign execution tactics and best practices, marketing data usage and reporting capabilities
    • Must be able to manage multiple projects simultaneously with aggressive deadlines while maintaining a high standard of accuracy and marketing excellence
    • Familiar with metrics, key performance indicators and industry benchmarks associated with campaign execution and nurture activities ad programs
    • Mix of analytical skills and strategic thinking with a demonstrated ability to drive business results
    • Highly organized and autonomous, but also collaborative and able to work cross-functionally
    • Strong communications skills both verbal and written
    • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint); knowledge of Salesforce preferred

      TOTAL REWARDS STATEMENT

      At Global Atlantic, enjoy a highly competitive compensation and benefits package, with a focus on pay equity and flexibility. We are proud to support work/life balance with flexible work arrangements that meet individual and business needs. A casual dress code, above-average paid time off, parental and military leave, adoption assistance and tuition reimbursement are just a few of the extra perks that make Global Atlantic a great place to work. We strive to foster a culture of total well-being through community outreach and charitable giving programs.

      Social platforms provide an environment to collaborate with others and participate in friendly competitions towards achieving physical, emotional and financial well-being. Our highly competitive health, retirement, life and disability plans can be tailored to best suit your needs and those of your whole family.

      Global Atlantic is committed to creating an inclusive environment where everyone feels like they can meaningfully contribute to our success. We are proud to be an equal opportunity employer and we do not discriminate in employment on any basis that is prohibited by federal, state or local laws. We encourage qualified applicants from all demographics to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.

      Global Atlantic Financial Company Employee Candidate Privacy Notice

Keywords: Global Atlantic Financial Group, Providence , Remote Marketo Marketing Operations Lead, Advertising , Providence, Rhode Island

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