Integrated Media Strategist
Company: Matter Communications
Location: Providence
Posted on: February 21, 2021
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Job Description:
Integrated Media Strategist - Boston or Newburyport, MA or
Providence, RIMatter is an independent and thriving brand elevation
agency unifying PR, social media, creative services, search
marketing and digital marketing. From fast growth startups to
established brands, we work with clients across diverse industries,
including technology, consumer and professional services. We
immerse ourselves in our clients' worlds so that we can develop and
execute strategic, content-rich campaigns that inspire action and
build value through measurable results.As we've grown, we've
maintained focus on building and nurturing a team-oriented and
creative environment because we know that when we tap into our
collective brainpower we come up with inspired solutions for our
clients and because it makes for a happy place to work. We're proud
of the many awards that we've garnered as a Top Place to Work and
as a Top Agency in the US, but we're equally as proud of the many
organizations that we've helped through our agency-wide volunteer
initiative. If you're the kind of professional that takes their
work seriously, but also doesn't take themselves too seriously,
this could be the place to grow your career.We're currently looking
for a dynamic, results-focused Integrated Media Strategist to join
our team who will report to the VP of Integrated Media and will
work collaboratively across the agency. Key responsibilities
include:Media Strategy* Persona and Media consumption strategy
development. Be a critical part of the team that leads and executes
upfront brand strategy work including persona development, media
planning, and insight development.* Partner with the account teams
and digital teams to plan and execute smart marketing programs that
deliver results for our clients. Help drive the full process from
strategy and plan development, to execution and measurement. * Help
drive the development of strategic, integrated programs (across
digital, print, radio, television and/or out-of-home) that address
campaign objectives and deliver business results for one or more
clients.Lead paid media programs* Lead and collaborate with a team
of digital specialists to execute marketing / media programs*
Manage in-market campaigns to ensure performance, delivery and
optimizations with superior results* Manage program budgets,
invoicing and billing reconciliationBest in class process and
partners* Execute programs with and maintain relationships with key
partners in the media publishing and technology realms* Research
potential media partners, evaluating opportunities and presenting
strategy to clientsNew Business & Internal Leadership* Help be part
of the new business process with your vast media strategy and
insight experience. * Drive media-focused pitches as leading voice*
Proactively present new ideas, opportunities, and best practices to
agency colleagues and clients* Help Matter expand our Integrated
Media skill set beyond paid search and paid social to include ABM
strategies, programmatic and other paid opportunities to achieve
client objectivesThese Are The Qualifications We're Looking For*
Bachelor's degree or equivalent work experience* 4-5+ years media
strategy, strategy insights, planning experience across
digital/social/mobile, TV, radio, print and/or OOH* Superior
marketing strategy skill set* Superior client services skills*
Demonstrated experience driving cutting-edge, complex, integrated
program design and implementation with demonstrable ROI* Proven
ability drafting Points of View, strategic plans, and performance
reports in a logical format/flow, being sure to detail strategic
insights and learnings with clarity and purpose* Curiosity about
the ever-changing media landscape, and desire to share latest
industry trends and developments with broader team* Proven team
builder with both client and cross-capability teams, clarifying
roles and expectations* Exceptional communication and negotiation
skills (written & verbal)Matter provides equal employment
opportunities to all employees and applicants for employment and
prohibits discrimination and harassment of any type without regard
to race, color, religion, age, sex, national origin, disability
status, genetics, protected veteran status, sexual orientation,
gender identity or expression, or any other characteristic
protected by federal, state or local laws.Powered by
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Keywords: Matter Communications, Providence , Integrated Media Strategist, Advertising , Providence, Rhode Island
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