Paid Search Marketing Specialist

Company: Matter Communications
Location: Providence
Posted on: February 24, 2021

Job Description:

Paid Search Marketing Specialist - Providence, RIMatter is an independent and thriving brand elevation agency unifying PR, social media, creative services, search marketing and digital marketing. From fast growth startups to established brands, we work with clients across diverse industries, including technology, consumer and professional services. We immerse ourselves in our clients' worlds so that we can develop and execute strategic, content-rich campaigns that inspire action and build value through measurable results.As we've grown, we've maintained focus on building and nurturing a team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work. We're proud of the many awards that we've garnered as a Top Place to Work and as a Top Agency in the US, but we're equally as proud of the many organizations that we've helped through our agency-wide volunteer initiative. If you're the kind of professional that takes their work seriously, but also doesn't take themselves too seriously, this could be the place to grow your career.We're currently looking for a Paid Search Marketing Specialist to join our digital marketing team in either our Boston or Newburyport, MA offices. This role will support the search marketing team - execute paid SEM strategies and analytics for our clients as well as the Matter website. Our ideal candidate has superior analytics and understands how to integrate paid search into broader content strategies to deliver against our clients' business goals.Responsibilities:* Work with the search team to develop and execute Google & Bing paid search marketing strategies* Support client relationships playing a key role in helping clients meet their paid search goals and develop strategies, and adjust approach based on analytics* Aid in the new business process developing paid search audits and search strategies for pitches and client meetings. * Execute tests, collect and analyze paid search data, identify trends and insights in order to achieve maximum ROI in paid search campaigns* Collaborate with the search team to manage paid SEM campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies* Lead client analytics through weekly and monthly reporting* Monitoring the effectiveness of campaigns as they relate to client goals, conversions, and events and providing recommendations* Optimize Ad copy and landing pages for paid search marketing campaigns* Research and analyze competitor advertising strategies* Participate in client-facing review, planning and strategy meetings* Manage aspects of SEM related to Matter's own site (www.matternow.com)Requirements:* Bachelor's degree or equivalent relevant business experience* 3-5 years of "hands on" experience in Paid Search with a proven track record of successful analytics, strategy and implementation.* Expert experience with Google. Experience with Amazon shopping Campaigns and paid social campaigns a plus* Experience working in an integrated digital marketing environment and collaborating on marketing campaigns with cross functional partners.* Strong familiarity with Google Analytics and Google Tag Manager* Experience with one or more paid search bid management platforms (AdZooma, Optmyzr, Acquisio, etc.)* Proficiency in MS Excel* Superior project management and presentation skills* Expert experience with relevant analytics, tracking and reporting tools* A self-starter with an ability to work in a fast paced, dynamic environment* Strong attention to detail* Experience working within a full service search agency.Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Powered by JazzHRxXaP8A1U6x

Keywords: Matter Communications, Providence , Paid Search Marketing Specialist, Advertising , Providence, Rhode Island