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Digital Marketing Specialist

Company: CME Corp.
Location: Providence
Posted on: June 20, 2022

Job Description:

Are you are looking for a dynamic position where you can hit the ground running and make an immediate impact? Then look no further, you'll be a great fit for CME.CME Corp is looking for a results oriented digital marketer to join our marketing team, you will be an instrumental part of the team tasked with building B2B digital marketing strategies that attract, nurture and ultimately convert. This position will be focused on the planning and execution of our digital advertising campaigns, email marketing & nurture programs, as well as the measurement and reporting of these activities from end-to-end. This is a remote position, but must be able to commute to the office. This role will report to the Director of Marketing.What You'll Do:

  • Manage all aspects of B2B PPC campaigns including search, display, paid social and retargeting.
  • Create and execute SEO strategies to increase organic traffic.
  • Customer journey development including retargeting, nurture and lead scoring
  • Measurement and reporting of marketing activities and general website performance utilizing Google Analytics and other tools.
  • Assist in any other periodic marketing projects and tasks as required, including but not limited to lead capturing, scoring, managing/organizing/disseminating marketing collateral, etc.What You Should Have:
    • Bachelor's degree in marketing, or any other related field.
    • 2+ years of direct hands-on experience executing, running, and managing digital display campaigns, SEM campaigns (Google/Bing Ads), and social media ad campaigns (especially LinkedIn Ads) in a B2B environment.
    • 2+ years of comprehensive experience with using Google Analytics (or a similar analytics tool) to analyze campaign performance and making/implementing data driven decisions to improve performance.
    • Experience using HubSpot or a similar marketing automation tool.
    • B2B social media fluency, native use and knowledge of LinkedIn, Facebook, Twitter, Instagram, and their ad platforms.
    • Curiosity, attention to detail, collaboration and the ability to effectively multi-task are all a plusWhat Would Be Great To Have:
      • Experience using Magento ecommerce platform and SalesForce CRM.
      • Knowledge and understanding of SEO, including keyword research, meta-data, link building, and best practices.
      • An understanding of HTML & CSS.What We Offer:
        • The opportunity to be part of a growing people first company that is building the infrastructure to deliver innovative, end-to-end supply chain solutions in the healthcare equipment space.
        • Be part of a creative and collaborative environment where you can take on new projects that expand your skillset and encourage professional growth.
        • A competitive compensation package, which includes: comprehensive health, dental and vision insurance, generous vacation and paid holidays, employer paid life insurance, employer-matching 401k Retirement Plan and tuition reimbursement.About CME:Dedicated to providing quality equipment, logistics, and services to healthcare. CME Corp is the premier source for equipment and turnkey logistics, delivery, and support for the healthcare community. Headquartered in Providence, RI with branches in Los Angeles, CA, Long Island, NY and over 35+ service centers spanning the nation, we offer an expanded product line of more than 2 million+ medical products from more than 2,000 manufacturers.We support our military community, veterans encouraged to apply!CME Corp is an equal opportunity employer. We welcome applications from all backgrounds regardless of race, color, religion, sex, national origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status, disability, or any other classification protected by law

Keywords: CME Corp., Providence , Digital Marketing Specialist, Advertising , Providence, Rhode Island

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