Paid Media Specialist

Company: Arrow Electronics, Inc.
Location: Providence
Posted on: June 23, 2022

Job Description:

Position:Paid Media SpecialistJob Description:Our next Paid Media Specialist will manage social medial marketing for suppliers and Arrow. This will include making suggestions on how to optimize social media for our suppliers, monitor current social media campaigns and working with marketing strategist. The specific social media platforms that you will be working with are LinkedIn, Twitter and Google.What you will be doing

• Serve as the digital marketing and paid media subject matter expert. Strategize and execute digital campaigns from start to finish for the marketing of Arrow.
• Manage budgets, billing and media flowcharts.
• Advise on Eloqua canvas mapping and audience journey, develop retargeting strategy.
• Develop templated landing pages using Eloqua.
• Identify A/B testing opportunities (messaging, placement, audience, etc)
• Make campaign optimizations based on lead quality feedback.
• Track media and landing page performance and implement data-driven improvements. Share performance updates and actionable insights with Supplier Strategist throughout campaign.
• Develop and deploy landing pages in Arrow's CMS. Maintain best practices for landing pages and make optimization recommendations.
• Collaborate with Supplier Strategists to create integrated and holistic media recommendations that may incorporate strategies for social, search, video, display, native, email, website and content marketing. Identify opportunities to improve campaign performance.
• Maintain a proactive and consultative approach to guide Supplier Strategist decisions based on data, best practices, contemporary methods and trends.
• Work with digital agencies and media account managers to grow our in-house digital marketing expertise.
• Create and implement a testing strategy to establish Arrow best practices and benchmarks. Present findings to the Supplier Marketing team.
• Maintain digital marketing best practices library, identify training opportunities and lead capabilities trainings. What we are looking for
  • 2-4 years of experience with social media
  • Proficiency in MS Office suite and Adobe suite
  • Familiarity with website, email, media and social media design principles and best practices.
  • Enjoy managing simultaneous projects in a fast-paced environment
  • Previous experience with marketing automation platforms (Eloqua preferred).
  • Detail-oriented with strong organization and problem-solving skills.
  • Self-starter capable of working independently or as part of a team.
  • Positive attitude with an orientation towards strong customer service.
  • BA/BS degree in marketing, business, communications or a related area highly preferred
  • Experience in and/or knowledge of the IT industry and/or federal government agencies is a plus.What's In It For YouAt Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
    • Medical, Dental, Vision Insurance
    • 401k, With Matching Contributions
    • Paid Time Off
    • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
    • Growth Opportunities
    • Short-Term/Long-Term Disability Insurance
    • Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)(Colorado location specific)
    • On-site Caf-- with Catering Option for Busy Lifestyles (availability subject to COVID-19 office guidelines)(Colorado location specific)
    • 24/7/365 On-site Gym and Lockers, Free for Use to All Employees! (availability subject to COVID-19 office guidelines)(Colorado location specific)
    • Bike Racks (Colorado location specific)
    • And more!Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the company's request and sole discretion.Annual Hiring Range/Hourly Rate:$78,300.00 - $86,130.00Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. Location:US-CO-Denver, Colorado (Panorama Arrow Building)Time Type:Full timeJob Category:Marketing and CommunicationsEEO Statement:Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)Arrow COVID-19 Vaccination Policy:Arrow requires all new employees in the United States to provide proof of full COVID-19 vaccination prior to beginning work, except where prohibited by law.

Keywords: Arrow Electronics, Inc., Providence , Paid Media Specialist, Advertising , Providence, Rhode Island