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Public Relations Specialist

Company: Randstad US
Location: Providence
Posted on: June 24, 2022

Job Description:

Randstad US PR Specialist

**JOB SUMMARY:**

The PR specialist will support PR and campaign execution support to the external communications team. This individual will be involved in developing content and campaigns driving brand relevance and promoting thought leadership for Randstad US and its family of brands. Examples of day-to-day tasks include media relations, writing content (including press releases, articles, media alerts, intranet copy, etc.), building relationships with journalists and influencers, collaborative brainstorming for campaign development, monitoring industry trends, conducting and analyzing research and assisting with special projects that are considered as high value to the business. While not a social media role, this individual must have proven ability using social media sites and also be able to engage with many different functions and people within the company, including marketing, sales, the executive team, and more.

Must manage and prioritize multiple tasks and projects with a sense of urgency and be able to navigate within a complex organization. Ability to work effectively both independently and within a team (in a hybrid work environment). Looking for a high-energy team player that is self-motivated and driven.

**Main Responsibilities.**

Public Relations

+ Collaborate with the team to develop campaign topic ideas and media angles

+ Write, edit and proofread content such as news releases, blogs, articles, pitches, briefing books, etc. to ensure accuracy, quality and consistency

+ Prepare talking points and briefing materials for executives in advance of interviews as needed

+ Field incoming media requests and build relationships with key media members (trades)

+ Research relevant media contacts and identify pitching opportunities to secure print and online coverage

+ Develop a quarterly proactive outreach strategy to industry trade publications to secure media coverage for Randstad's line of businesses (LOB)

+ Conduct and compile research for PR, content and social media teams

+ Update online collateral for the communications team

+ Develop content briefs and byline articles across LOBs

Social Media

+ Develop executive social strategy, track and measure performance via metrics/trending data, etc.

+ Develop social posts to promote earned media coverage

+ Work closely with social team to integrate campaigns

+ Stay abreast of current trends in social media and integrate with external communications goals

Support

+ Continually seek to innovate and introduce breakthrough ideas, approaches and solutions with communications

+ Support timely PR, corporate communication or marketing campaigns as they arise

+ Manage and prioritize multiple tasks and projects with a sense of urgency and to navigate within a complex organization

+ Support internal requests and manage expectations with deliverables

**Requirements**

+ Bachelor's Degree in Communications, Journalism, Public Relations or a related field

+ A minimum of 3-5 years experience in communications, public relations and/or social media

+ Excellent written and verbal communication skills

+ Works well under pressure and meets tight deadlines

+ Content writing experience for all media platforms

+ Proven social media expertise (including measurement)

+ Strategic and creative mindset

+ Takes ownership and exhibits strong initiative

+ Ability to discern when and how to seek feedback and approval day to day

+ Inquisitive/curious

+ Meticulous attention to detail

+ Experience with Cision and CMS platforms preferred

+ Familiarity with Airtable

**What's in it for you:**

+ Largest global staffing leader

+ Competitive salary + bonus

+ Excellent benefits package - medical, dental, vision

+ Generous PTO policy earned from day one

+ Education and professional development

+ Rapid career growth

+ Retirement savings and security

+ Employee stock purchase plan

+ Paid parental leave

+ Short and long term disability

+ Employee assistance program and health advocacy

+ Health and dependent care flexible spending account

+ Metlife auto and home insurance

+ Metlife legal plan

+ Referral reward program

+ Exclusive discounts and programs with dozens of nationwide vendors and retailers

At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards (https://www.randstadusa.com/about/diversity/) . Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.

For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.

Keywords: Randstad US, Providence , Public Relations Specialist, Advertising , Providence, Rhode Island

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