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Marketing Director

Company: Silverman McGovern Staffing and Recruiting
Location: Providence
Posted on: August 7, 2022

Job Description:

The Director of Marketing is responsible for directing the development and execution of the marketing strategy, ensuring marketing objectives are aligned with the company's financial and strategic goals and are consistent with the overall vision. The Director of Marketing leads a team that provides the full range of marketing and communication services, including brand development and management, public and media relations, internal communications, digital/online initiatives, traditional print projects, sales promotions and collateral, social media, corporate website, content, copywriting, and special events.
Responsibilities

  • Develop and implement strategic marketing plans in partnership with lines of business to support new customer acquisition, customer retention/development, and other objectives.
  • Oversight of the company website, intranet, digital marketing, and social media presence
  • Develop and deliver a comprehensive omni-channel marketing strategy that drives growth in retail, online, and mobile.
  • Collaborate with leaders to identify new markets, products, and other areas of expansion and growth. Develop plans to reach these goals.
  • Evaluate programs, campaigns, and promotions for effectiveness in meeting business objectives and generate recommendations based upon results.
  • Lead analysis related to brand awareness, marketing trends and web usability studies to present findings and provide best practice recommendations on marketing, website, and brand strategies.
  • Responsible for all branded materials, ensuring correct usage of logos, trademarks, content, and design.
  • Work with third party vendors, as needed, to coordinate and implement marketing plans.
  • Develop the marketing budget and work within those guidelines to execute on marketing efforts focused to achieve business objectives.
  • Ensure regulatory compliance guidelines and rules are met in all advertising and marketing projects.
  • Perform other duties as assigned.Requirements
    • Bachelor's degree in Marketing or other related field
    • 10 or more years of marketing experience including digital marketing; 5 years management experience leading a team
    • Superior project management and organizational skills with a proven ability to manage multiple projects simultaneously
    • Possess the ability to generate creative concepts and provide creative direction
    • Experience planning and executing internal/external meetings and events.
    • Effective communication skills both verbal and written; ability to communicate effectively at all levels, build relationships across the organization.
    • Experience with Microsoft Office, Adobe Creative Suite, Google Analytics, Google AdWords, Social Media Management Software, Content Management Systems, Basic HTML & CSS, Email Marketing Software

Keywords: Silverman McGovern Staffing and Recruiting, Providence , Marketing Director, Advertising , Providence, Rhode Island

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