Vice President, Integrated Media
Company: Matter
Location: Providence
Posted on: September 21, 2022
Job Description:
Vice President of Integrated Media Providence, RIMatter is an
independent, thriving brand elevation agency, unifying PR and
integrated marketing to develop and execute strategic campaigns
that inspire action and build value through measurable results.
-From fast growth startups to established organizations, we work
with clients across diverse industries immersing ourselves in our
clients worlds to help them reach their goals and elevate their
brands.As weve grown, weve maintained focus on building and
nurturing a team-oriented, creative environment because we know
when we tap into our collective brainpower, we can build inspired
solutions for our clients and a nurturing, supportive workplace for
our people. Were proud of the many awards weve garnered as a Top
Agency in the U.S. and a Top Place to Work, but were equally as
proud of the many organizations weve helped through our agency-wide
volunteer initiatives. If youre the kind of professional that takes
their work seriously, but doesnt take yourself too seriously,
Matter is the place to grow your career. - -Were currently looking
for a dynamic, results-focused Vice President of Integrated Media
to join our Integrated Marketing team based out of any of our
Matter offices. The Vice President, Integrated Media will have the
opportunity to shape our Media services and grow a key department
and team. This role will work with clients across the agency, with
key responsibilities including:Media Strategy
Developing Persona and Media
consumption strategies. Be a critical part of the team that drives
upfront marketing and campaign strategy work, including media
planning and insight development.Leading integrated media programs
for our clients and bringing a superior understanding of the full
process, from strategy and buyer journey development to execution
and measurement. Leading the development of strategic, integrated
programs across digital, print, radio, television and/or
out-of-home that address campaign objectives and deliver business
results for clients.Evolving our Media process, partners and tools
to deliver the best experience for the team and clients. -New
Business + Internal Leadership
Leading and growing the Matter Paid
Media practice, with accountability for revenue and service
offering growth plans. Leading integrated media planning as part of
the new business process the glue that ties the marketing tactics
together to meet the clients objectives.Driving media-focused
pitches as leading senior voice.Proactively presenting new ideas,
opportunities, and best practices to agency colleagues and
clients.Helping Matter expand our Integrated Media skill set,
including paid programs, targeted ABM strategies, programmatic and
other paid opportunities to achieve clients' objectives -Lead Paid
Media Programs
Mentoring our team of media experts
and collaborating with integrated teams to develop breakthrough
ideas and programs for Integrated Media clients.Managing in-market
campaigns to ensure performance, delivery and optimizations with
superior results.Maintaining accountability for team management of
program budgets, invoicing and billing reconciliation.
-Best-in-Class Process + Partners
Developing and maintaining
relationships with key partners in the media publishing and
technology realms.Researching potential media partners, evaluating
opportunities and presenting strategy to clients.Staying on the
lookout for new tools to enhance team processes by auditing and
evaluating vendors. -These are the qualifications were looking for:
Bachelors degree or equivalent work
experience12-15+ years media strategy, planning and buying
experience across digital/social/mobile, TV, radio, print and/or
OOHSuperior marketing strategy skill set with experience working on
integrated agency teams.Superior client services skillsSuperior new
business acumenDemonstrated experience driving cutting-edge,
complex, integrated program design and implementation with
demonstrable ROIExperience leading clients in both B2B and
B2CenvironmentsExperience developing successful programs for
technology, healthcare and consumer clients a mustExperience
developing B2B media strategies with ABM expertise a strong
plusProven ability drafting Points of View, strategic plans and
performance reports in a logical format/flow, being sure to detail
strategic insights and learnings with clarity and purposeCuriosity
about the ever-changing media landscape, and desire to share latest
industry trends and developments with the broader teamProven team
builder with both client and cross-capability teams, clarifying
roles and expectationsExceptional communication and negotiation
skills (written & verbal) -Matter provides equal employment
opportunities to all employees and applicants for employment and
prohibits discrimination and harassment of any type without regard
to race, color, religion, age, sex, national origin, disability
status, genetics, protected veteran status, sexual orientation,
gender identity or expression, or any other characteristic
protected by federal, state or local laws. - -
Keywords: Matter, Providence , Vice President, Integrated Media, Advertising , Providence, Rhode Island
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