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Vice President, Integrated Media

Company: Matter
Location: Providence
Posted on: September 22, 2022

Job Description:

Vice President of Integrated Media - Providence, RIMatter is an independent, thriving brand elevation agency, unifying PR and integrated marketing to develop and execute strategic campaigns that inspire action and build value through measurable results.From fast growth startups to established organizations, we work with clients across diverse industries - immersing ourselves in our clients' worlds to help them reach their goals and elevate their brands.As we've grown, we've maintained focus on building and nurturing a team-oriented, creative environment - because we know when we tap into our collective brainpower, we can build inspired solutions for our clients and a nurturing, supportive workplace for our people. We're proud of the many awards we've garnered as a Top Agency in the U.S. and a Top Place to Work, but we're equally as proud of the many organizations we've helped through our agency-wide volunteer initiatives. If you're the kind of professional that takes their work seriously, but doesn't take yourself too seriously, Matter is the place to grow your career.We're currently looking for a dynamic, results-focused Vice President of Integrated Media to join our Integrated Marketing team based out of any of our Matter offices. The Vice President, Integrated Media will have the opportunity to shape our Media services and grow a key department and team. This role will work with clients across the agency, with key responsibilities including:Media Strategy

  • Developing Persona and Media consumption strategies. Be a critical part of the team that drives upfront marketing and campaign strategy work, including media planning and insight development.
  • Leading integrated media programs for our clients and bringing a superior understanding of the full process, from strategy and buyer journey development to execution and measurement.
  • Leading the development of strategic, integrated programs across digital, print, radio, television and/or out-of-home that address campaign objectives and deliver business results for clients.
  • Evolving our Media process, partners and tools to deliver the best experience for the team and clients.New Business + Internal Leadership
    • Leading and growing the Matter Paid Media practice, with accountability for revenue and service offering growth plans.
    • Leading integrated media planning as part of the new business process - the glue that ties the marketing tactics together to meet the client's objectives.
    • Driving media-focused pitches as leading senior voice.
    • Proactively presenting new ideas, opportunities, and best practices to agency colleagues and clients.
    • Helping Matter expand our Integrated Media skill set, including paid programs, targeted ABM strategies, programmatic and other paid opportunities to achieve clients' objectivesLead Paid Media Programs
      • Mentoring our team of media experts and collaborating with integrated teams to develop breakthrough ideas and programs for Integrated Media clients.
      • Managing in-market campaigns to ensure performance, delivery and optimizations with superior results.
      • Maintaining accountability for team management of program budgets, invoicing and billing reconciliation.Best-in-Class Process + Partners
        • Developing and maintaining relationships with key partners in the media publishing and technology realms.
        • Researching potential media partners, evaluating opportunities and presenting strategy to clients.
        • Staying on the lookout for new tools to enhance team processes by auditing and evaluating vendors.These are the qualifications we're looking for:
          • Bachelor's degree or equivalent work experience
          • 12-15+ years media strategy, planning and buying experience across digital/social/mobile, TV, radio, print and/or OOH
          • Superior marketing strategy skill set with experience working on integrated agency teams.
          • Superior client services skills
          • Superior new business acumen
          • Demonstrated experience driving cutting-edge, complex, integrated program design and implementation with demonstrable ROI
          • Experience leading clients in both B2B and B2Cenvironments
          • Experience developing successful programs for technology, healthcare and consumer clients a must
          • Experience developing B2B media strategies with ABM expertise a strong plus
          • Proven ability drafting Points of View, strategic plans and performance reports in a logical format/flow, being sure to detail strategic insights and learnings with clarity and purpose
          • Curiosity about the ever-changing media landscape, and desire to share latest industry trends and developments with the broader team
          • Proven team builder with both client and cross-capability teams, clarifying roles and expectations
          • Exceptional communication and negotiation skills (written & verbal)Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Keywords: Matter, Providence , Vice President, Integrated Media, Advertising , Providence, Rhode Island

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