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Marketing Analyst, Residential Product Marketing (Military Veterans Wanted!)

Company: National Grid
Location: Providence
Posted on: November 9, 2018

Job Description:

Description About the Position: Be a part of a team that contributes to the development of customer outreach and engagement implementation initiatives that positively positions the company among its various audiences and supports the vision of a customer-driven US culture. National Grid is looking for a Marketing Analyst who will be focused on developing and implementing communication and outreach strategies and plans to promote awareness and customer adoption of the Company's income-eligible programs and offerings in Rhode Island. Position Responsibilities (including but not limited to): Independently analyze customer communications and market information within one or multiple areas using pre-determined tools, methods and formats in order to support the department's income-eligible outreach strategy implementation decision making process. Develop relationships with internal stakeholders and external vendors/agencies in order develop and implement activities that support National Grid's income-eligible customer outreach strategy. Develop comprehensive and strategic marketing briefs to inform creative development Manage budget , process and track invoices, and maintain marketing calendar Prepare and write relevant documentation, Project Briefs and Powerpoint presentations in order that all stakeholders are fully informed and all evidence supports developed recommendations. Maintain and provide information, such as regulatory information in order to ensure communications comply with all regulatory requirements and are kept up to date with relevant National Grid policies, processes and programs. Work with internal customer insights team to understand customer and apply research to optimize results with choosing marketing channels, and messaging. Proactively research, monitor and analyze cost and/or other information to produce analysis of key themes and trends in order to influence income-eligible customer communications strategy. Work with the Brand team to achieve brand alignment to ensure holistic customer experience Qualifications Qualifications: Bachelor's degree required, preferably in Marketing/Communications and 3+years' experience of working in brand, marketing and communications. In-depth experience in a field of marketing, branding or communications. Knowledge of National Grid's business operations, company policies and practices. Proficient in relevant software e.g. Microsoft Office products (Excel, Word, PowerPoint). Experience and proficiency in relevant company related IT systems. Knowledge of relevant industry practice and legislation. Knowledge of current trends within the industry and developments in legislation or regulation. Experience working with external vendors/agencies and other critical communications partners. This position is one of National Grid's career path roles which provide for promotional opportunities within and across salary bands as you develop and evolve in the position by gaining experience, expertise and acquiring and applying technical skills. National Grid is an equal opportunity employer that values a broad diversity of talent, knowledge, experience and expertise.We foster a culture of inclusion that drives employee engagement to deliver superior performance to the communities we serve.National Grid is proud to be an affirmative action employer. We encourage minorities, women, individuals with disabilities and protected veterans to join the National Grid team. Job :Marketing & Cust Experience Primary Location :RI-Providence Organisation :Customer Group Schedule :Full-time Job Posting :Oct 27, 2018, 10:33:53 PM Unposting Date :Ongoing

Keywords: National Grid, Providence , Marketing Analyst, Residential Product Marketing (Military Veterans Wanted!), Advertising , Providence, Rhode Island

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