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Director, Product Marketing

Company: Absorb Software
Location: Concord
Posted on: July 25, 2019

Job Description:


Director, Product Marketing
Role Overview:
You are a SaaS rock star who understands that an exceptional product marketing function is critical to the success of a high-growth company. You know that the customer is at the center of the go-to-market strategy, and you have put yourself in the customer's shoes to understand their challenges and to develop clear value propositions, positioning, messaging and pricing. Collecting competitive intelligence is just one of your core competencies that enables you to define product differentiators. You're an expert at establishing strategic relationships with key industry analysts as you execute impactful influencer programs. You will be joining Absorb at a very exciting time where you will be a key member of the marketing leadership team, helping to define what product marketing means to the organization. You thrive in a fast-paced environment where you are encouraged to think outside of the box and to take chances in the spirit of growth and learning.
Responsibilities


  • Develop a deep understanding of the buying audience for the Absorb platform by conducting research and gathering insight about target personas, buyer needs and the purchasing decision process
  • Oversee and provide direction for market segmentation and targeting
  • Develop and continue to iterate product positioning, value propositions and messaging that resonates with the buying audience; provide messaging documents for use by downstream marketing functions such as campaign, demand and content teams
  • Lead the strategic analysis of the competitive landscape and establish differentiation in our product offerings that allows us to compete and beat our competitors and other existing offerings in the market
  • Turn product and industry knowledge into business value and compelling narratives to drive market awareness and help prospects and customers understand market trends.
  • Manage and develop internal sales content library, enabling teams with the right tools for the right conversations
  • Oversee the product portfolio launch plan and collaborate with product management and sales to ensure launches are integrated with campaigns
  • Support strategies to drive retention, upsell and cross-sell for the product portfolio
  • Manage industry analyst relationships including scheduling and holding analyst briefings; planning and executing influencer programs; collecting ongoing market analysis

    Qualifications

    • 10+ years of Product Marketing experience, with a track record of increasing responsibility
    • Ability to conduct and analyze market, competitor and customer research to gather insights and assess market opportunities
    • Ability to create personas, unique value propositions and messaging strategies
    • Ability to map content based on personas, customer needs and buyers journey
    • Ability to analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process
    • Ability to link product launches to organizational campaign themes and goals
    • Ability to navigate culture and politics across multiple functions, interfacing with marketing, product, client services, and sales
    • Critical thinker with exceptional writing and presentation skills - you need to be able to write clean copy in layman's terms that clearly communicates the unique value proposition for each Absorb solution
    • Ability to focus on tactical execution while simultaneously working to define the core strategic go-to-market components
    • Experience with a SaaS software company
    • Desire to work in a start-up environment, yet produce highly professional work

Keywords: Absorb Software, Providence , Director, Product Marketing, Advertising , Concord, Rhode Island

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