ProvidenceRecruiter Since 2001
the smart solution for Providence jobs

Director, Product Marketing

Company: Absorb Software
Location: Concord
Posted on: July 25, 2019

Job Description:

Director, Product Marketing
Role Overview:
You are a SaaS rock star who understands that an exceptional product marketing function is critical to the success of a high-growth company. You know that the customer is at the center of the go-to-market strategy, and you have put yourself in the customer's shoes to understand their challenges and to develop clear value propositions, positioning, messaging and pricing. Collecting competitive intelligence is just one of your core competencies that enables you to define product differentiators. You're an expert at establishing strategic relationships with key industry analysts as you execute impactful influencer programs. You will be joining Absorb at a very exciting time where you will be a key member of the marketing leadership team, helping to define what product marketing means to the organization. You thrive in a fast-paced environment where you are encouraged to think outside of the box and to take chances in the spirit of growth and learning.

  • Develop a deep understanding of the buying audience for the Absorb platform by conducting research and gathering insight about target personas, buyer needs and the purchasing decision process
  • Oversee and provide direction for market segmentation and targeting
  • Develop and continue to iterate product positioning, value propositions and messaging that resonates with the buying audience; provide messaging documents for use by downstream marketing functions such as campaign, demand and content teams
  • Lead the strategic analysis of the competitive landscape and establish differentiation in our product offerings that allows us to compete and beat our competitors and other existing offerings in the market
  • Turn product and industry knowledge into business value and compelling narratives to drive market awareness and help prospects and customers understand market trends.
  • Manage and develop internal sales content library, enabling teams with the right tools for the right conversations
  • Oversee the product portfolio launch plan and collaborate with product management and sales to ensure launches are integrated with campaigns
  • Support strategies to drive retention, upsell and cross-sell for the product portfolio
  • Manage industry analyst relationships including scheduling and holding analyst briefings; planning and executing influencer programs; collecting ongoing market analysis


    • 10+ years of Product Marketing experience, with a track record of increasing responsibility
    • Ability to conduct and analyze market, competitor and customer research to gather insights and assess market opportunities
    • Ability to create personas, unique value propositions and messaging strategies
    • Ability to map content based on personas, customer needs and buyers journey
    • Ability to analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process
    • Ability to link product launches to organizational campaign themes and goals
    • Ability to navigate culture and politics across multiple functions, interfacing with marketing, product, client services, and sales
    • Critical thinker with exceptional writing and presentation skills - you need to be able to write clean copy in layman's terms that clearly communicates the unique value proposition for each Absorb solution
    • Ability to focus on tactical execution while simultaneously working to define the core strategic go-to-market components
    • Experience with a SaaS software company
    • Desire to work in a start-up environment, yet produce highly professional work

Keywords: Absorb Software, Providence , Director, Product Marketing, Advertising , Concord, Rhode Island

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Advertising Jobs

Game Night Staff, Marketing, Boston Bruins, Part Time
Description: The OpportunityBoston Bruins Marketing Promotional Game Night Staff This is a part-time position within the Boston Bruins Marketing Department. Theses roles are for the 2019-2020 season. Boston Bruins (more...)
Company: Delaware North
Location: Lynn
Posted on: 08/17/2019

Content Marketing Manager and Writer - Blog
Description: About the PositionWe are seeking a creative and driven Content Marketing Manager to help develop compelling blog posts, articles, and other materials that generate inbound interest and market recognition. (more...)
Company: XebiaLabs
Location: Burlington
Posted on: 08/18/2019

ENTRY LEVEL Digital Marketing Specialist
Description: CovalX Instruments Inc a wholly-owned subsidiary of the Swiss-based CovalX AG is looking to hire a full-time person to work based in their Saugus Boston , MA location for the position of Digital Marketing. (more...)
Company: CovalX
Location: Saugus
Posted on: 08/17/2019

Creative Thoughtful And Fun Nanny Needed For 2 Infants In Somerville.
Description: We are looking for a nanny to start in January 2020 for a nanny share with two 6-month-olds, with possible part
Location: Somerville
Posted on: 08/17/2019

Program Leader, Marketing Insights and Marketing Research
Description: Advance your career at Liberty Mutual Insurance- A Fortune 100 Company Job Summary As part of the Marketing Insights team, you will be responsible for working with the Acquisition Marketing and Customer (more...)
Company: Liberty Mutual Insurance
Location: Boston
Posted on: 08/18/2019

Senior Associate, Marketing Effectiveness
Description: About the Job By clicking the 'Apply' button, I understand that my employment application process with Takeda will commence and that I agree with Takeda's Privacy Notice, Privacy Policy and Terms of Use. (more...)
Company: Takeda
Location: Boston
Posted on: 08/18/2019

NOW HIRING - Email Marketing Processor - Full/Part time!
Description: Email Marketing Processor - Flexible Schedule This position is with Mommy Jobs Online, so please visit to apply and get registered on our site directly Mommy Jobs Online is now (more...)
Company: Mommy Jobs Online
Location: Fall River
Posted on: 08/18/2019

Community Editor
Description: Date Posted August 14, 2019 Industry Newspapers / Wires Specialty Not Specified Job Status Full-time Salary Negotiable Website Description: The Jewish Advocate, the oldest (more...)
Company: The Jewish Advocate
Location: Boston
Posted on: 08/18/2019

Principal Medical Writer
Description: Principal Medical Writer - Boston, MAOur client, a leading-pharmaceutical company focused on discovering, developing, manufacturing and commercializing small molecule drugs, is currently seeking a Principal (more...)
Company: Daley & Associates
Location: Boston
Posted on: 08/18/2019

Senior Marketing and Communications Specialist
Description: As one of the world's leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are (more...)
Company: Bruker Corporation
Location: Billerica
Posted on: 08/17/2019

Log In or Create An Account

Get the latest Rhode Island jobs by following @recnetRI on Twitter!

Providence RSS job feeds