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Director Of Marketing And Business Development

Company: AMS Practice Management
Location: Providence
Posted on: December 4, 2019

Job Description:

Our client is a rapidly-expanding law firm, headquartered in Rhode Island with growing offices in New York, Florida, and Massachusetts. The Firm has a diverse practice, with a strong emphasis on representing commercial and financial enterprises.Our client is seeking an experienced Marketing Director to join their successful team of attorneys and business consultants. This individual must have experience working with a law firm in marketing and business development.This position will require direct engagement with potential and existing clients, with the aim of opening new opportunities and growing existing relationships. It will also require generating new content (both independently and through working with attorneys in the firm) on a regular basis for the firm's website, e-mail campaigns, newsletters, marketing materials and responses to RFPs. To do both successfully you will need to have deep industry knowledge of business development and the services provided by a business-focused law firm, as well as strong interpersonal skills and excellent drafting abilities.The role will include the need to spend a significant amount of time directly marketing the firm to prospective clients in Florida, New York and the Northeast.As the Director of Marketing, you will:Draft marketing materials, website updates and monthly newsletters, participate in formulating responses to RFPs, and market directly and through broader e-mail marketing tactics to our existing clients, communicating complex concepts that are specifically relevant to the target audience;Manage a marketing budget and coordinate with firm management to identify and contract with third party support as needed;Consult regularly with individual attorneys and practice group leaders to coordinate article drafting, encourage marketing activities, and develop strategies for individual attorneys to more successfully participate in marketing efforts and market themselves and the firm;Work to raise the level of client loyalty in the Firm's top clients while driving growth and deepening our relationship with broader sets of clients, including through coordinating firm-hosted events;Consult with practice group leaders to identify opportunities for existing client and business expansion, often facilitating market development thinking at the intersection of different practice areas;Have an active, robust, and relevant external network of purchasers of legal services or a proven ability to access these key influencers;Have proven professional services, external business development, and relationship building experience to engage the market directly and significantly open up new opportunities for the firm; andAnalyze performance metrics for client development initiatives and communicate findings and recommendations to senior management; andIdentify your own targets for client development, including responding to inquiries from prospective clients and facilitating meetings between prospective clients and individual attorneys.Job Requirements:At least five (5) years of related legal industry, private equity or consulting firm external business development experience strongly preferredBachelor's degree or higherStrong written and verbal communication skillsStrong analytical skillsAbility to travel frequently, including spending extended lengths of time in various different marketsAdvanced client engagement and management skillsAbility to work under tight deadlines and prioritize responsibilitiesOutstanding attitude and work ethic to match fabric of our firmDesire to collaborate

Keywords: AMS Practice Management, Providence , Director Of Marketing And Business Development, Executive , Providence, Rhode Island

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