Sr. Director, Digital Analytics and Data Strategy
Company: CVS Health
Location: Cumberland
Posted on: February 21, 2021
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Job Description:
Join #TeamCVS - We're Hiring! - Sr. Director, Digital Analytics
and Data Strategy in Cumberland, RI US - CVS HEALTH cvshealth.com
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The Senior Director, Digital Analytics and Data Strategy will be
responsible for accelerating the pace of digital innovation at CVS
Health with high-impact insights, test and learn/iterative approach
and applying an end to end customer success lens to each of the
digital customer journeys. This individual will lead the analytics
team and the team responsible for tagging the critical elements in
the digital assets to measure and monitor the customer journey.
This individual will set the vision and strategy to define, build
and manage data, analytics and insights within and across
Enterprise Digital Assets. This strategy will also incorporate the
end to end experience that may start with a digital interaction and
end in physical location (ie. Store, Minute Clinic, etc.).
Candidate will develop the long term strategy to manage digital
data, testing tools/platforms, and data structure consistent across
Enterprise Digital and consistent with our privacy and security
policies. He or she will partner closely with Digital Product
Leaders, key business stakeholders, enterprise analytics, and many
other cross functional partners across the Enterprise. The
incumbent will lead a high performing team, made up of critical
business problem solvers, solving complex business challenges.
Candidate must function as a highly effective leader in a matrixed
environment given the role and scope of responsibility.
Digital Analytics:
Develop and implement the long term data strategy for Enterprise
Digital, to correspond to the broader Organizational data strategy
of tracking customers across disparate systems and experiences
o This includes the digital data strategy, tools, privacy and
security structure; consistent across digital assets (aetna,
caremark, cvs.com, etc)
Build and lead a digital analytics team that generates high impact
analysis and insights supporting Enterprise and business unit
digital teams, focused on:
o Initiative valuation, KPI tracking and ROI/value assessments for
the work performed by the agile teams
o Behavioral analysis linking digital strategies to health
outcomes, customer success measures, value of CSAT improvement,
digitally engaged consumer value, etc.
o Identification of improvement opportunities leveraging all
available insights and prioritization of opportunities based on
optimizing the customer experience, while improving the business
outcomes
o Customer segmentation and customer journey mapping to identify
areas of opportunity to serve unmet needs
Digital Tools and Infrastructure:
o Develop and manage digital analytics and testing infrastructure
to enable efficient delivery of digital analytics and capabilities
across the Enterprise and business unit digital teams in close
collaboration with Finance, IT and Enterprise Analytics including
site analytics, tag management, testing tools, cloud based
solutions
o Includes developing the comprehensive suite of Enterprise Digital
reporting and analytics tools used to evaluate the business and
digital customer objectives (to include but not limited to customer
experience tools, Optimization tools, reporting and analytics
tools, etc.)
Digital Leadership:
Drive broad organizational engagement and alignment in digital
initiatives, experiences that matter most to customers and to our
Corporate strategy, to enable Enterprise digital prioritization
across business segments. This also includes supporting the broader
enterprise metrics for earnings calls, press releases, business
partnerships, etc.
Required Qualifications
10 to 15 years work experience in a related field, in comparable
leadership roles
Strengths in structured and logical thinking, problem solving,
issue resolution, and attention to detail
--- Exceptional analytical skills - ability to generate insight
from complex analytics and make digestible to the masses
--- Demonstrated strength in leading customer research, strategic
analysis and/or web analytics
--- Demonstrated strength in digital optimization on websites,
mobiles devices and digital marketing vehicles
--- Strong team building and developer of people
--- Strong planning, organizational and process management
skills
--- Significant experience leading cross-functional teams including
non-reports
--- Proven ability to collaborate broadly with flexible, positive
attitude and ability to get results
--- Exceptional oral and written communication skills; ability to
communicate to the senior executive levels
Preferred Qualifications
Curious and entrepreneurial leader able to set a vision,
orchestrate a process to execute on that plan, and influence and
inspire others to believe
Education
Bachelor's degree required, preferably in engineering, business,
economics or similar quantitative fields
--- Master's degree in business, finance, statistics or related
field, preferred
Business Overview
At CVS Health, we are joined in a common purpose: helping people on
their path to better health. We are working to transform health
care through innovations that make quality care more accessible,
easier to use, less expensive and patient-focused. Working together
and organizing around the individual, we are pioneering a new
approach to total health that puts people at the heart.
We strive to promote and sustain a culture of diversity, inclusion
and belonging every day. CVS Health is an equal opportunity and
affirmative action employer. We do not discriminate in recruiting,
hiring or promotion based on race, ethnicity, sex/gender, sexual
orientation, gender identity or expression, age, disability or
protected veteran status or on any other basis or characteristic
prohibited by applicable federal, state, or local law. We proudly
support and encourage people with military experience (active,
veterans, reservists and National Guard) as well as military
spouses to apply for CVS Health job opportunities. Apply Now Chat
with a Recruiter Not ready to apply? Join our talent community
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Keywords: CVS Health, Providence , Sr. Director, Digital Analytics and Data Strategy, Executive , Cumberland, Rhode Island
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