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Shopper and Category Insights, Manager - CVS

Company: GSK Poland
Location: Providence
Posted on: February 25, 2021

Job Description:

Shopper and Category Insights, Manager - CVS

  • Providence, Rhode Island
  • 278811 Job description Site Name: USA - Rhode Island - Providence
    Posted Date: Feb 5 2021
    The Shopper and Category Insights Manager guides a vision for the category with the retailer. Core to our GSK approach is synthesizing shopper and category insights to build winning category strategies and assortment recommendations for GSK brands and the retailer. The goal of the Shopper and Category Insights function is to be on the leading edge for the retailer integrating consumer, shopper and analytic insights, processes and tools to drive vision and strategy for each category. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
    • Establish relationships with the customer to understand priorities and strategies to deliver winning approaches; be recognized as a strategic partner
    • Develop category growth initiatives to influence customer category strategies that drive sales and market share growth
    • Identify and develop value creating strategies and opportunities for GSK
    • Applying marketing research information (IRI, Nielsen, Numerator and Primary) as it relates to shopper and category strategy
    • Category analytics for the local team and retailer including consumption and shopper behavioural data to identify category trends, competitive activity from account programs that may have major, long-term impact on Brand and Corporate goals and strategies
    • Lead annual category review process understanding category trends, shelf and space opportunities and make appropriate recommendations to the planogram
    • Lead development of merchandising strategies for GSK Team, working with CVS Category Managers and Store Designers to present market leading planograms; including managing shelf fixturing process (design to execution)
    • Must embrace and utilize advanced analytics and technology, such as the following:
    • Store level & loyalty-card data analysis to drive business
    • Kantar virtual aisle, as well as shelf validation methodologies
    • GSK Shopper Science Lab and proprietary Advance Range Review Tool (ARRT)
    • Must drive for results that are customer focused:
    • Broaden level of influence throughout CVS enterprise, particularly within non-purchasing functions (i.e. vendor collaboration, marketing, research, test & learn, etc.)
    • Engaging Customer Strategy to drive support for brands and new product launch through the commercial planning process
    • Collaboration with Shopper Insights in applying Category Leadership Platform strategies to retailers, identifying knowledge gaps, shopper trends and developing vision for the category present and future state
    • Collaborate with Support Shopper Engagement in the development of in/out-of-store communications through a first-rate understanding of shopper behaviour Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals:
      • Bachelor's Degree
      • 5 + years of CPG retailer key account category management or related industry experience
      • Experience with Retailer loyalty databases (CVS ExtraCare/Precima) and Retail consumption sources (IRI CMG)
      • Experience with Microsoft Office Suite, including Excel, Word, PowerPoint, OneDrive, Teams and Power BI Preferred Qualifications: If you have the following characteristics, it would be a plus:
        • MBA
        • Agile and quick learner with astute strategy abilities and mindset
        • Excellent communicator and presenter, with ability to communicate across all levels of the organization
        • Strong intellectual curiosity and analytical skills to identify trends from multiple sources and translate into compelling storytelling
        • Must have competency in communication, specifically written, strong functional/technical skills, and able to manage a multi-project based workload
        • Demonstrates compliance with financial requirements, and internal reporting policies
        • Demonstrates values and behaviors consistent with GSK expectations Why GSK? Our values and expectations--are at the heart of everything we do and form an important part of our culture.These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
          • Operating at pace and agile decision-making - using evidence and applying judgement to balance pace, rigour and risk.
          • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
          • Continuously looking for opportunities to learn, build skills and share learning.
          • Sustaining energy and well-being
          • Building strong relationships and collaboration, honest and open conversations.
          • Budgeting and cost-consciousnessIf you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site. This is our global website, intended for visitors seeking information on GSK's worldwide business. Our market sites can be reached by visiting our market selector .

Keywords: GSK Poland, Providence , Shopper and Category Insights, Manager - CVS, Executive , Providence, Rhode Island

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