Senior Manager, Data Analytics and Insights-Campaign Management

Company: Fidelity Investments
Location: Smithfield
Posted on: August 4, 2022

Job Description:

Job Description:Do you want to work with a team that ensures Fidelity customers see the right messages in any channel? Are you comfortable working with structured databases and creating audience segmentation? Come join a world-class campaign management team to help power Fidelity forward with the best experiences for customers in the Financial Services industry.The TeamThe Customer Knowledge & Strategic Insights (CKSI) group is an organization with a mission to drive client and business value using data, analytics, customer research and AI Solutions. The work we douses the wealth of its data to enable algorithms, analyses, and data products, resulting in a transformed customer experience and better strategic business decisions. As a Senior Manager in the CKSI Analytics Chapter, you will be supporting the development of customer segmentation and campaign setup to enable channel marketing on Fidelity.com, email, direct mail and call centers.The Expertise We're Looking ForProficiency working with structured databases and fluency in SQLWorking knowledge of big data and cloud technologies like Snowflake and AWS Athena preferredExperience with campaign tools like Unica, Adobe Campaign, Salesforce Marketing Cloud, or Simon Data desiredDigital marketing experience including email marketing desiredOutstanding consultative, analytical and communication skills that can bridge between technical and business teamsExcellent project and program management skills to ensure timely delivery of requestsExperience working with data through database migrations is a plusThe Skills You BringExperience with programming / database querying tools (SQL, Python)Adept at working with multiple sources of data and identifying the best way to connect data setsExperience writing efficient SQL queries to query, filter, and join datasets.Knowledge and expertise to partner with Marketing stakeholders to design and execute targeted direct marketing campaignsOperates with a sense of urgency in a fast-paced environment with great attention to detail and ability to multitask and adapt quicklySome knowledge of data visualization and reportingCommitment to collaboration to achieve the best results for FidelityIntellectual curiosity, taking the initiative to learn new skills and share that knowledge with othersThe Value You DeliverYou work closely with the Marketing team to develop customer facing campaigns with relevant messagingYou work closely with the Technology team to monitor and ensure smooth execution of existing campaignsYou streamline and automate processes to improve efficiency and reduce errorsCertifications:Company OverviewFidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients' money.Join UsAt Fidelity, you'll find endless opportunities to build a meaningful career that positively impacts peoples' lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees' Choice Award, we have been recognized by our employees as a Best Place to Work in 2022. And you don't need a finance background to succeed at Fidelity-we offer a range of opportunities for learning so you can build the career you've always imagined.Many of our associates are continuing to work remotely temporarily due to COVID-19. When Fidelity employees eventually return to the office, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we're calling "Dynamic Working."We invite you to Find Your Fidelity at fidelitycareers.com.Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email toaccommodations fmr.com, or by calling 800-835-5099, prompt 2, option 3.PDN-96e6127b-ae12-4adb-b71a-8c7ceb661f3f

Keywords: Fidelity Investments, Providence , Senior Manager, Data Analytics and Insights-Campaign Management, Executive , Smithfield, Rhode Island