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Public Sector Marketing Manager

Company: Veritas
Location: Providence
Posted on: September 24, 2022

Job Description:

**About VERITAS**

Veritas solves what no one else can. With an industry-leading product portfolio, we offer proven, modern, and integrated technology that brings together **availability** , **protection** , and **insights** . Our Veritas Enterprise Data Services Platform addresses current and future data issues end-to-end - keeping mission-critical workloads highly available, protecting data everywhere, and providing insights to optimize costs and maintain regulatory readiness.

Veritas supports 500+ data sources, 150+ storage targets, 50+ clouds, and any deployment model imaginable. We serve 99% of the Fortune 100, 90% of the Fortune 500, and are the market leader in Software-defined Storage, Data Protection, and Archiving.

Veritas' Worldwide Field Operations (WFO) propels company growth by driving all aspects of new business and channel sales and includes global sales operations and global sales enablement for all new business and renewal sales.

The Public Sector Marketing Manager will help to drive transformation in the Public Sector marketing team and redefine what targeted marketing looks like at Veritas. This high performing role will work as a strategic partner with sales to execute events, integrated marketing campaigns, and sales plays to drive pipeline for the entire Public Sector team. The Manager will also contribute to the development of high impact marketing plans that have a balanced marketing mix and that integrate through channel marketing with key partners. Brilliant execution across events, demand generation, and digital marketing is a must in this role.

This role requires an in-depth working knowledge of the Public Sector (Federal Civilian, Department of Defense, State and Local, and/or Healthcare) verticals, vertical regulations, associated media partners as well as key industry events.

**Key Responsibilities:**

+ Execute against an annual Public Sector marketing plan that delivers on budget and pipeline impact goals
+ Partner with sales to transform Veritas' attendance at events to be truly pipeline generating
+ Develop vertical specific solution messaging and content, based on an understanding of customer needs, market trends, and the competitive landscape in alignment with corporate strategy
+ Leverage and adapt globally developed campaigns and sales plays to be applicable to the Public Sector Sales team
+ Create content for email marketing, social media, and other digital platforms
+ Work closely with key select Channel partners to build integrated demand generation plans that align to Public Sector objectives
+ Liaise with extended Marketing teams including PR, AR, and Product Marketing
+ Manage upload of marketing-generated leads and serve as point on lead follow up with Sales
+ Using pipeline analytics, constantly assess, and report out on, performance of all marketing activities and adjust as necessary to ensure achievement of pipeline contribution
+ Up to 25% travel required

**Qualifications**

+ 5 - 7 years of experience
+ Bachelor's degree in Marketing, Communications, or another related field
+ Demonstrated success in executing integrated marketing/demand generation campaigns and tracking metrics/ROI
+ Experience working with sales teams on lead follow up, qualification, and other key enablement activities
+ Excellent verbal and written skills
+ Self-starter with exceptional people skills and work ethic
+ Ability to handle multiple projects simultaneously and balance priorities from multiple stakeholders
+ Willingness to travel in support of major industry events (5-6x per year)

At Veritas, we care about the causes close to your heart and enable you to volunteer, donate, and do good. If you only meet some of the asks for this role, that's OK! We value a diverse range of backgrounds and ideas and believe a more diverse and inclusive workforce makes a winning team. If you have the curiosity to learn and appetite to teach what you know, we encourage you to apply. Come as you are! Interested? Apply and find out more about #TeamVTAS!

**Veritas is an equal opportunity employer** Veritas is an equal opportunity employer. All qualified applicants for employment will be considered without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, status as an individual with a disability, veteran status, or any other basis protected by federal, state, or local law. Pursuant to the San Francisco Fair Chance Ordinance (FCO), we will also consider for employment qualified individuals with arrest and conviction records.

Keywords: Veritas, Providence , Public Sector Marketing Manager, Executive , Providence, Rhode Island

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