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Marketing Automation Manager, Salesforce Marketing Cloud Operations

Company: Fidelity Investments
Location: Smithfield
Posted on: November 26, 2022

Job Description:

Job Description:Fidelity Institutional is seeking a Marketing Automation Manager to play a pivotal role on the Digital Engagement Marketing team. This role is responsible for supporting Fidelity Institutional s marketing strategy by accurately targeting clients and prospects with relevant messages through email, and in partnership with channel leads to deliver an omnichannel experience. The Purpose of Your Role

  • Partner with marketing to execute daily email deliveries inclusive of targeting, scheduling, and quality control processes
  • Execute the build of Salesforce Marketing Cloud journeys (triggered workflows) using SFMC s journey builder capabilities
  • Validate the accuracy and completeness of targeted lists, seeking partner input as needed
  • Provide delivery proofs to marketers to ensure accuracy of the communications prior to final delivery
  • Execute test plans to ensure ongoing optimization of email and marketing automation efforts
  • Collaborate with key stakeholders and partners to deliver emails on time and at the highest quality
  • Manage marketing qualified lead processes within existing martech ecosystem
  • Manage all relevant tasks in workflow management system (Workfront) to facilitate ongoing progress across all teams
  • Partner with digital solutions or SFMC professional services partners to resolve any issues or challenges
  • Proactively develop expertise on tools, information sources, and industry best practices to continually improve service levels
  • Play a key role in supporting the consolidation of our marketing automation systems and email personalization efforts The Expertise and Skills You Bring
    • 3-5 years of experience with Salesforce Marketing Cloud (preferred), Marketo or a similar marketing automation tool
    • Experience with Salesforce CRM
    • Strong attention to detail
    • Curiosity comfortable asking questions to ensure high accurate delivery of marketing automation-powered experiences
    • Ability to prioritize work and manage time effectively
    • Ability to establish trust and credibility, and develop strong relationships with business partners
    • Desire to learn and grow, and prioritize professional development
    • Education: bachelors degree
    • Certifications or demonstrable knowledge of SQL, amp script The Team The Digital Engagement Marketing team works to bring Fidelity Institutional messaging to market for a wide range of target audiences. This role will be embedded in the Digital Engagement Marketing team and will partner extensively with multiple teams within FI Marketing, and beyond. Please see below for the salary range for work locations in New York City, Westchester County, NY and Jersey City, NJ only: $90,000 - $112,000 per year This position is eligible for incentive compensation or an annual bonus opportunity.Certifications: Company OverviewFidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients' money.Join UsAt Fidelity, you'll find endless opportunities to build a meaningful career that positively impacts peoples' lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees' Choice Award , we have been recognized by our employees as a Best Place to Work in 2022. And you don't need a finance background to succeed at Fidelity-we offer a range of opportunities for learning so you can build the career you've always imagined.At Fidelity, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we're calling " Dynamic Working ."We invite you to Find Your Fidelity at .Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to , or by calling , prompt 2, option 3.

Keywords: Fidelity Investments, Providence , Marketing Automation Manager, Salesforce Marketing Cloud Operations, Executive , Smithfield, Rhode Island

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