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Senior Director of Communications, Brand, & Marketing

Company: Planned Parenthood of Southern New England, Inc.
Location: Providence
Posted on: January 26, 2023

Job Description:

Planned Parenthood of Southern New EnglandCare. No Matter What.We are Planned Parenthood of Southern New England, one of the region's largest and most trusted providers of reproductive health care. We are recognized for the wide array of services we provide, the outstanding sexual health education we deliver, and our strong commitment to social justice. Working for Planned Parenthood is more than a job; it's being a part of a powerful movement. Together, we'll take pride in shaping the future of sexual health and reproductive rights for all people.The Senior Director of Communications, Branding, and Marketing (CBM) reports to the Chief of Staff to the President/CEO and Head of Strategic Communications and provides operational leadership and direction to the CBM team, which manages external communications, brand marketing, media relations, digital communications, social media, email, video, and advertising for Planned Parenthood of Southern New England, Planned Parenthood Votes! Connecticut, and Planned Parenthood Votes! Rhode Island. In partnership with the COS/Head of Strategic Communications, the Senior Director will enhance PPSNE's, PPV!CT's, and PPV!RI's visibility, image, and influence in Connecticut and Rhode Island by crafting integrated communications, branding, and marketing strategies to engage patients, partner organizations, media, decision makers, activists, the general public, and funders.The ideal candidate is a multi-faceted communications professional and leader who can manage day-to-day department operations by effectively supervising staff, optimizing workflow processes, and contributing stellar communications deliverables that advance the organization's strategic goals.Essential Functions

  • Leads CBM team in executing strategies that advance PPSNE, PPV!CT, and PPV!RI communications goals; takes a customer-oriented approach to partnering with other functions to support achievement of their goals through communications strategies and tactics;
  • Directly supervises the Communications & Media Relations Officer and the Marketing Manager; provides coaching and mentoring to develop the team's expertise in content areas and skill sets critical to its success; establishes performance goals and expectations across the functions of the team; holds team members accountable for reaching their goals;
  • Collaborates with the Senior Director, External Affairs regarding PPV!RI communications, including the coordination of CBM team members to support these efforts;
  • Demonstrates message fluency across all of PPSNE's core mission delivery areas (health care, education, and advocacy); is able to serve as organizational spokesperson on these topics;
  • Develops and maintains deep understanding of key external audiences across organizational functions and geographies served by PPSNE, PPV!CT, and PPV!RI;
  • Understands and leverages communications opportunities to support strategic organizational functions including philanthropy and diversity, equity, and inclusion
  • Collaborates with COS/Head of Strategic Communications on department planning, strategy setting, and crisis communications management; oversees implementation of rapid response communications efforts;
  • Ensures that CBM team members establish and maintain effective working relationships across functions to optimize collaboration in executing key communications deliverables;
  • Supports the COS/Head of Strategic Communications, the President/CEO, and other spokespeople in ways that increase organizational visibility and impact.
  • Analyzes and incorporates data, polling, and research into communications, branding, and marketing strategies and provide high-level messaging and research counsel to organizational leadership;
  • Tracks, reports on, and is accountable for departmental performance;
  • Manages department budget;
  • Leads and participates in cross-functional team work to support and advance strategic external communications goalsRequirements & Technical Expertise
    • Passionate commitment to the mission, vision and values of PPSNE, PPV!CT, and PPV!RI.
    • Bachelor's degree in English, communications, journalism, marketing, or public policy.
    • Proven ability to effectively communicate with diverse audiences, including the media, legislators, donors, partner organizations and broader engagement with supporters and the general public.
    • At least 7-10 years of experience with increasing responsibility and leadership in communications and/or brand marketing required.
    • Proven expertise in using communications and brand marketing to effectively engage diverse audiences with cultural humility is required-particularly within PPSNE's priority constituencies (Black, Latinx, young people, immigrants, and LGBTQ+).
    • Able to navigate a fast-paced work environment with changing priorities and at times a high degree of ambiguity; simultaneously handle multiple projects with competing deadlines and needs.
    • In-depth experience with message strategy and development in one or more of the organization's core mission delivery areas (health care, education, and advocacy); demonstrate a willingness and ability to develop content expertise across all three areas.
    • Exceptional writing and editing skills. Demonstrated ability to handle controversial issues and to translate technical health and policy information to broad audiences.
    • Successful experience in developing, managing, and evaluating strategic campaigns that produce results in the areas of issue-based advocacy and/or health care.
    • Successful experience related to client recruitment and retention.
    • Deep understanding of social justice, including oppression and racial equity, and how these concepts impact people's ability to access sexual and reproductive health care.
    • Strong relationships with local media and progressive organizations in Connecticut and/or Rhode Island.
    • Minimum three years of experience and demonstrated success in building high performing teams, managing staff, and facilitating their professional development.
    • Demonstrated understanding of how race dynamics impact supervisory relationships, organizational culture, and internal and external partnerships, and can demonstrate a history of successfully intervening in problematic dynamics and deepening a racial equity approach within an organization or team.
    • Excellent relationship building, including a high level of self-awareness, empathy, and humility in interpersonal interactions.
    • Ability to manage a programmatic budget, balancing vendors and internal projects.
    • Availability to work flexible hours, including weekend and evening as required.
    • Organizational skills are required and project management experience is preferred.
    • Bilingual in English and Spanish preferred, but not required.Personal Attributes
      • Collaborative leader
      • Problem-solver
      • Life-long learner
      • Committed to diversity, equity, and inclusion
      • Culturally responsive
      • Solution-orientedSalary Range; Min $90,169 Mid $112,711 Max $140,889 and is based on full years of experience.Due to our commitment to equity and fairness PPSNE does not negotiate salaries.PPSNE is an equal employment opportunity employer and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. We are committed to building an inclusive workplace that values diversity and inclusion and reflects the diversity of our communities and patients. We strongly encourage people of color and members of the LGBTQ community to apply. PPSNE offers a comprehensive benefit package which includes; Health, dental and vision insurance, retirement savings, paid parental leave, tuition reimbursement, generous paid time off, a flexible spending account, wellness program and more.

Keywords: Planned Parenthood of Southern New England, Inc., Providence , Senior Director of Communications, Brand, & Marketing, Executive , Providence, Rhode Island

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