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Sr. Manager, Creative Brands

Company: United Natural Foods, Inc.
Location: Providence
Posted on: March 11, 2023

Job Description:

Purpose: The Senior Brand Creative Manager will oversee all creative design and packaging. The role is highly creative, with a strong design eye. This position report to the Vice President of Brand Management as a key leader on the team, responsible for the Brand Visual Identity Guardrails and Standards, all package design, as well as creative brand direction for Shopper Marketing / Selling Materials. The Senior Brand Creative Manager will lead a team of designers and work hand in hand in partnership and collaboration with the Brand Management team to ensure aligned, clear Brand Visual Identity and Guardrails are established and executed. This role will ensure high level of design, project output from the team and ensures brand standards and consistency throughout the organization. This position is responsible for all packaging on all brands and plays an instrumental role in staying in stock with packaging and a multimillion-dollar contract for production and pre-press. Job Responsibilities:

  • Works in partnership and collaboration with Brand Management/Marketing teams in developing clear Brand Visual Identity (VIS) and Brand Guardrails for our portfolio of Private Brands. -
  • Leads all packaging for all brands (-5,000 SKUs) to ensure it is accurate and available for manufacturing and shipping on time to hit sales targets.
  • Manage and develop in-house Creative and Packaging team of -3+ direct reports.
  • Improve quality and efficiency of team by evaluating, re-designing, and implementing processes as needed while improving costs.
  • Manage own and team's projects, working within budget and scheduling requirements
  • Establishes and maintains vendor and cross functional relationships to manage expectations (e.g., high level of service, accountability, etc.), to provide timely feedback, and to maximize cost efficiency, quality, timeliness, and responsiveness in a manner that best supports the organization's initiatives.
  • Review and approve art and copy developed by the team, ensuring deliverables effectively address established briefs, goals and fall within Brand Guardrails.
  • Develops and leads creative process flow across all departments.
  • Where opportunity exists, proposes suggestions and concepts to save money in packaging to directly impact EBITDA targets. Design/Art Direction: 70%
    • Oversee the conceptual and stylistic direction, design, branding, and the coordination of graphic designers, packaging managers, creative coordinators, photographers and outside agencies. Support Creative strategy and materials for Trade Shows, Selling materials, POS, as required
    • Manage the artistic development of brand materials and packaging, including print, collateral, website/digital, label design, advertising, photo styling, etc.
    • Creates compelling visual imagery that directly relays compliant, key messages to customers and consumers on packaging and in brand guides.
    • Oversee brand guidelines and new brand visual identity projects / evolutions as needed in partnership and collaboration with Brand Management teams
    • Partner with Brand Management, Customer Insights and other key stakeholders to bring the brand vision and brand visual identity to life through all touch points internally and externally.
    • Maintains graphic consistency and quality across all deliverables.
    • Propose creative concepts and layouts for potential and new projects
    • Attend photo shoots and press checks to ensure that the products needed are obtained as needed. Other: 10%
      • Stays on top of market, competitor, and demographic trends, analyzes products for competitiveness, and proactively recommends modifications to retain and improve packaging competitiveness in the market.
      • Play integral role in management of external agencies; manage all business reviews and priorities
      • Partner with cross functional departments, where relevant, to ensure content is designed to achieve varying objectives Performs other job duties as required Job Requirements: Education/ Certifications/or Equivalent combination of education training and experience:
        • Bachelor's degree or equivalent in graphic design Experience :
          • 10+ years' experience in creative/art direction and design
          • Rebrand or redesign leadership mandatory
          • Worked at CPG company with high regulatory guidelines
          • Managed team of graphic designers and project coordinators
          • Budget ownership and cost of goods improvement Knowledge/ Skills/ Abilities :
            • Expert in Adobe Creative Suite, Illustrator, In Design and Photoshop and Microsoft office
            • Experience with project management systems like Dragonfly, Robohead, and Basecamp
            • Excellent technical understanding of packaging print process including color management, pre-press, and material types
            • A thorough understanding of design-related processes including photography, retouching, production, and printing
            • Strong understanding of brand development and multi-channel retailer
            • High level of design, creativity
            • Experience working with various, cross-functional, internal, and external groups to deliver meaningful results on time with limited direction in a fast-paced environment.
            • Excellent leadership and communication skills.
            • Exceptional time management, organizational and planning skills are needed to prioritize and coordinate multiple projects and deadlines.
            • Passionate about branding, storytelling, and producing content to drive client engagement PHYSICAL ENVIRONMENT/ DEMANDS:
              • Some travel may be required
              • Most work is performed in a temperature-controlled office environment
              • Incumbent may sit for long periods of time at desk or computer terminal
              • While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. -
              • Incumbent may use calculators, keyboards, telephone and other office equipment in the course of normal workday
              • Stooping, bending, twisting and reaching may be required in completion of job duties The above statements are intended to describe the general nature of the work performed by the employees assigned to this job. All employees must comply with Company policy and applicable laws. The responsibilities, duties and skills required of personnel so classified may vary within each department and/or location. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or protected veteran status. UNFI is an Equal Opportunity employer committed to creating an inclusive and respectful environment for all. - M/F/Veteran/Disability. VEVRAA Federal Contractor. Additional Information
                • Company Name: Blue Marble Brands LLC
                • Schedule: Full-time Compensation
                  • Pay Range: $80,000 - 149,500 Annually ($38.46 - 71.88 Hourly)
                  • Other Compensation: Bonus Eligible Compensation: UNFI anticipates paying the above-referenced pay rate (or within the above-referenced pay range) for this position. Actual Pay, where applicable, will depend on a number of factors, including, but not limited to, education, experience, training, and any requirements under applicable collective bargaining agreements. UNFI is committed to transparency in pay in compliance with applicable state and local laws. For Washington positions (or positions that may be performed remotely from Washington), -Click HERE -for Washington-specific paid time off details. Candidates hired into this position will also be eligible to participate in the following benefits programs: Paid Time Off; Sick Time; paid holidays and parental leave; 401K Program; medical, dental, vision, life, and accidental death/dismemberment insurance; short-term and long-term disability insurance program, Flexible Spending Account and/or Health Savings Account, subject to meeting the eligibility requirements and the terms and conditions of these programs, and subject to any requirements under applicable collective bargaining agreements. Sales Positions Only: For sales positions that are commission-based, the above range is an estimate of total potential commission-based compensation during an associate's first year, but UNFI offers an introductory period minimum of $1,000 per week. After the introductory period, as a 100% commission-based role, there is no set salary. UNFI's commission plans are uncapped and average earnings vary depending on territory and sales achieved, among other factors. UNFI's compensation, benefits, and paid time off policies are subject to change in the Company's sole discretion, consistent with applicable law. This job posting should not be construed as an offer of employment with certain terms, nor should it be construed as a guaranteed minimum. My ProfileCreate and manage profiles for future opportunities. United States of America, Rhode Island, Providence United States of America, Rhode Island, Providence

Keywords: United Natural Foods, Inc., Providence , Sr. Manager, Creative Brands, Executive , Providence, Rhode Island

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