Director, Data Analytics and Insights - 2053167

Company: Fidelity Investments
Location: Smithfield, RI
Posted on: May 6, 2022

Job Description:

Analyzes business data and merges digital data with offline customer data using digital analytics tools -- Adobe Analytics and Adobe Target. Builds and administers Web analytics dashboards and reports. Highlights insights in data, using digital analytical tools and visualization software. Partners with marketing stakeholders, finance, and technology partners to design and measure experiments, report on key metrics and demonstrate how marketing is driving value. Creates executive level presentations to help stakeholders understand current effectiveness and optimization of processes. Evaluates financial aspects of product development -- buds, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

Primary Responsibilities:

Measures and optimizes the performance of media efforts.

Develops A/B testing frameworks, experimental design, sampling methods, and statistical analysis/hypothesis testing.

Optimizes marketing content and uncovers new opportunities to improve the value of marketing for the business.

Improves marketing performance and provides insights by leading measurement analytic projects.

Articulates insights by creating executive level presentations.

Researches and analyzes customer, marketing, industry, and technical matters.

Outlines data sourcing, analyzes data relationships, and develops analysis strategies.

Gathers and analyzes project requirements.

Oversees product development and monitoring trends to predict the need for new products and services.

Identifies, develops, and evaluates marketing strategy based on establishment objectives, market characteristics, and cost and markup factors.

Evaluates financial aspects of product development -- buds, expenditures, research and development appropriations, return-on-investment, and profit-loss projections.

Presents the results of mathematical modeling and data analysis to management or end users.

Performs validation and testing of models to ensure adequacy and reformulates models as necessary.

Education and Experience:

Bachelors degree (or foreign education equivalent) in Business Administration, Business Analytics, Information Systems, Marketing, Management Information Systems, or a closely related field and six (6) years of experience in the job offered or six (6) years of experience implementing, tracking, and reporting website and user behavior, and marketing campaign activity -- user responses and ad views -- on Web analytics and marketing platforms (Adobe Analytics and Google Analytics 360).

Or, alternatively, Masters degree (or foreign education equivalent) in Business Administration, Business Analytics, Information Systems, Marketing, Management Information Systems, or a closely related field and four (4) years of experience in the job offered or four (4) years of experience implementing, tracking, and reporting website and user behavior, and marketing campaign activity -- user responses and ad views -- on Web analytics and marketing platforms (Adobe Analytics and Google Analytics 360).

Skills and Knowledge:

Candidate must also possess:

Demonstrated Expertise (DE) leading marketing analytics initiatives including optimizing digital marketing campaigns -- media mix modeling, attribution, digital measurement, and experimental design, and designing and measuring U/I test and learn campaigns and cross-channel ROI models -- using multi-variate testing, regression modeling, multi-touch attribution, and cluster, waterfall, and funnel analysis.

DE extracting marketing, sales, and customer data for analysis, using unstructured, semi-structured, and structured databases -- Snowflake, Amazon Web Services (AWS) Athena, and Oracle SQL; creating programmatic scripts to extract, transform, and manipulate data, using SQL, Python, or R; and creating interactive marketing and business results dashboards using BI tools -- Tableau, Power BI, and Qlik.

DE acting as a member of an analytics team responsible for performing analytics product management for business solutions -- building systems to support key business and marketing measurements, engaging with customers to determine areas of improvement, creating big data products and computational analytics, writing requirements, developing business cases, and managing future analytics and product roadmaps -- according to Agile methodologies, using Oracle, AWS Athena, Snowflake databases, and BI tools -- Tableau, Power BI, and Qlik.

DE leading and growing analytics and project teams responsible for delivering measurement frameworks, and data analysis and insights for owned -- email and onsite marketing -- and key business partners; and presenting strategic insights to stakeholders and senior executives to advance marketing measurement and analytical capabilities.

For full job details and to apply, please visit https://jobs.fidelity.com/ and search for job number: 2053167.

Keywords: Fidelity Investments, Providence , Director, Data Analytics and Insights - 2053167, Finance , Smithfield, RI, Rhode Island