Senior Manager, Data Analytics and Insights - 2059923

Company: Fidelity Investments
Location: Boston, MA
Posted on: August 16, 2022

Job Description:

Performs digital analytics -- site analytics, digital media measurement, and social listening -- using Adobe Analytics, Adobe Target, Qualtrics, and Clarabridge. Mines customer databases to analyze audiences, uncover behavioral patterns, and inform targeting strategies, using R, Python, and SQL. Uses business knowledge to perform project management for digital analytics projects. Works with end-users to coordinate product development and support. Establishes best-in-class analytical expertise, standards, and scaling self-serve data analytics and experimentation approaches.

Primary Responsibilities:

Analyzes customer behavior and business metrics at every touch point -- Web, mobile, IoT, phone, and branch -- and generates insights to drive innovation, product development, democratization, and scale of retirement income offerings.

Establishes full project life cycle plans for one or more complex projects.

Elicits, captures, and interprets customer problems from multiple perspectives across projects or within a program.

Presents implications and recommendations with a strategic perspective influencing project parameters and outcomes.

Envisions and creates solutions that meet the requirements of the business.

Provides the overall blueprint/roadmap for delivering solutions.

Estimates appropriate time frames for releases based on effort estimation.

Works in a fast-paced environment delivering tactical and strategic technology solutions.

Establishes and project manages analysis plans for multiple moderately complex work streams.

Supports the democratization of data among business partners and creates self-serve data visualization tools that enable business decision making.

Develops standards and scales self-serve data analytics and experimentation approaches.

Generates customer insights using analytical research approaches -- digital and cross-channel analytics.

Performs primary research and measures in-market tests by employing quantitative and qualitative methods.

Translates quantitative analyses and research findings into accessible visuals for non-technical audiences using data visualization tools -- Qlik, Tableau, and Domo.

Develops and monitors key performance indicators to track the ongoing business performance.

Formulates and applies mathematical modeling and optimizes methods to develop and interpret information that assists management with decision-making, policy formulation, or managerial functions.

Collects and analyzes data and develops decision support software, services, or products.

Establishes and project manages analysis plans for multiple and moderately complex work streams.

Elicits, captures, and interprets customer problems from multiple perspectives across projects or within a program.

Education and Experience:

Bachelors degree (or foreign education equivalent) in Computer Science, Engineering, Engineering Management, Information Technology, Information Systems, Mathematics, Physics, or a closely related field and five (5) years of experience in the job offered or five (5) years of experience implementing, tracking, and reporting user behavior activity -- user responses and business metrics -- on cross channel data platforms.

Or, alternatively, Masters degree (or foreign education equivalent) in Computer Science, Engineering, Engineering Management, Information Technology, Information Systems, Mathematics, Physics, or a closely related field and three (3) year of experience in the job offered or three (3) year of experience implementing, tracking, and reporting user behavior activity -- user responses and business metrics -- on cross channel data platforms.

Skills and Knowledge:

Candidate must also possess:

Demonstrated Expertise (DE) analyzing, tracking, and reporting user behavior at every touchpoint, marketing campaign activity, and in market test on Web analytics and cross channel data platforms, using Qualtrics, Adobe Analytics, and Adobe Target; and leading marketing analytics to optimize digital marketing campaigns -- digital measurement and experimental design.

DE developing key performance indicators to monitor retirement income product area progress using data preparation and visualization tools -- Tableau, Domo, Qlik, and Excel; and furnishing actionable insights that enable business decision making through 360 degree customer data mining using Cloud technologies -- Snowflake, Oracle, and Amazon Web Services (AWS).

DE querying data sets -- customer attributes and behaviors, transaction history, digital activity, call recordings, and business financials -- with 10 million + records using analytical tools -- SQL, AWS Athena, R, and Python; and developing self-service interactive dashboards to convey complex analyses to non-technical audiences, using Business Intelligence (BI) tools -- Qliksense and Tableau.

DE capturing customer feedback, using surveys, call recordings, and virtual assistant sessions, using Qualtrics, Nexidia, and Nuance; and generating actionable insights, using Natural Language Processing (NLP), Clarabridge, Elastic Search, and Python.

For full job details and to apply, please visit https://wd1.myworkdaysite.com/en-US/recruiting/fmr/FidelityCareers and search for job number: 2059923.

Keywords: Fidelity Investments, Providence , Senior Manager, Data Analytics and Insights - 2059923, Finance , Boston, MA, Rhode Island