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Digital Merchandising Specialist

Company: LanceSoft Inc
Location: Providence
Posted on: January 24, 2023

Job Description:

Title - - - - - - - - - - - - - - - : - - - - - - - - Digital Merchandising Specialist
Location - - - - - - - : - - - - - - - - Providence, RI 02903

Job Description:

  • Reporting to the Sr. Director of Marketing on Pulse, the Digital Merchandising Specialist will be responsible for the development and execution of key direct-to-consumer touchpoints & storytelling elements across our site including PDPs homepage merchandising, customer recommendations, etc). More specifically:
  • Aggregate assets, create & publish PDPs for all products listed on Client Pulse US (& cloning to other locales for local teams to translate//edit).
  • Set up & maintain all collection pages, product categorization and product cross sell, including filters, nav placement and SEO friendly language
  • Manage key marketing elements of the site inclusive of; homepage, PDP's (inclusive of enhanced PDPs within Shogun), & event landing pages (Shogun + WMW Created Pages)
  • Manage online inventory levels and sell through to avoid oversells and keep track of underperforming products
  • Email consumers for delayed/early product shipments via Klaviyo
  • Optimize the product shopping experience using GA data to drive conversion, traffic, and customer satisfaction ratings.
  • Collaborate with cross functional partners to provide actionable feedback on Client Pulse merchandising needs.
  • Evaluate product placement and SKU productivity, monitor website to ensure that all available product is active on the site and appropriately listed

Keywords: LanceSoft Inc, Providence , Digital Merchandising Specialist, Hospitality & Tourism , Providence, Rhode Island

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