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Paid Search Strategist

Company: AAA Northeast
Location: Providence
Posted on: August 4, 2022

Job Description:

Responsible for leading the execution of Paid Search campaign performance and strategies to ensure on-time delivery and properly communicate initiatives to help achieve business line and club goals. This position plays an integral role in leading the development and growth of the Paid Search channel team and providing project expertise to internal partners and stakeholders.

Responsible for the successful management of marketing investment to drive the highest possible returns, while meeting aggressive traffic, sales and member acquisition goals. Plans, manages and works with SEM Specialist to execute Paid Search/ Pay Per Click (PPC campaigns, including but not limited to account setup, strategy development, organization, and management) Lead the strategy, assist execution and project management of all paid search campaigns, including keyword portfolio development, ad copy testing, product feed optimization and bidding. Size markets and forecast budgets to achieve KPI results required by business line partners and provide regular communication updates.Create and maintain an ongoing test and learn timeline to ensure continuous testing in all SEM camapigns, and work with SEM specialist to implement the tests and makes ahnges based on the data. Incorporate optimization best practices surfaced by AI tools such as those within Google, Microsoft, and Adobe Ad Cloud, into SEM strategy. Leverage support from the Analytics team to assist with forecasting when necessary. Ensure additions, modification, or the removal of features and functionality by SEM vendors are reflected in the strategy and planning for existing and future campaigns. Continuously monitor the Adobe Ad Cloud AI, including running and reviewing model simulations, and recommend adjustments to keep the AI learning toward our stated KPIs. Serve as primary subject matter expert on search engine marketing for internal teams. Monitors industry changes and translates those into actionable recommendations.

Education/Licenses/ Certifications:Bachelors degree required; concentration in Marketing or related field Experience: 3+ years experience in Paid Search Management / SEM / PPC

Keywords: AAA Northeast, Providence , Paid Search Strategist, Other , Providence, Rhode Island

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