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Head of Promotions

Company: Casino Careers
Location: Providence
Posted on: March 16, 2023

Job Description:

About Us:
Bally's Interactive is the digital arm of one of the world's leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe andan unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum. Our brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. We make ourmark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players
To lead, drive and define the promotional and rewards offering and loyalty proposition for all player segments within UK and Spain. Taking ownership of the promotional strategy and the commercial performance of our activity.Focusing on defining a strategy that drives player retention and overall satisfaction whilst maintaining business KPIs.

  • Create and implement the promotional strategy to deliver OKR and KPI targets for the business
  • Define a clear vision and set best practices for your team to adopt when planning activity
  • Outline the annual promotion plans for headline activity across all ventures
  • Track the performance of incentives and campaigns against objectives to create efficiency of our spend
  • Commercial understanding of your area to identify opportunities for growth
  • Understand the customer base to create bespoke plans for all cohorts which optimise retention to ventures
  • Define and implement a test and learn approach to best understand performance of promotional activity
  • Bring a more targeted approach to promotional activity to maximise incremental uplift
  • Working with insights to identify key customer growth segments and plan relevant activity
  • Bring a single customer view to our player base to drive efficiency across the network and implement campaigns to retain customers on the most efficient ventures
  • Define a loyalty and rewards proposition for our ventures
  • Create a high performing department, with a focus on training and development
  • Produce a portfolio of promotional templates of top performing mechanics for rapid implementation with minimal effort
  • Budgeting of incentive spend based on business targets and run rate

    Skills & Behaviours

    • Amazing people leader, driving high performing teams
    • Commercial marketer with a good understanding of P&L performance and leavers
    • Promotion expert with experience delivering and optimising through test and learn agendas
    • Strategic mindset with experience in developing strategies for commercial and customer growth
    • Analytical and data driven
    • Excellent collaboration, with drive to getting things done

      Experience Required:

      • Experience leading on promotional strategy development
      • Commercial ownership
      • Line management experience

        What you'll get

        • 25 days holiday
        • Pension Plan
        • Access to private healthcare
        • Company/performance related bonus
        • Hybrid working
        • Internal learning and development team

          Flexible Working
          At Bally's Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.
          Source: Casino Careers

Keywords: Casino Careers, Providence , Head of Promotions, Other , Providence, Rhode Island

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